Meet Picante: Will This Orange Hue Be The Next Viral Blush Color?

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We can’t think of a makeup product that has gone viral more times this year than blush. What was once a popular ‘80s trend burst back onto the scene in 2021 and 2022. Now, no look feels complete without, well, a ton of blush across the high points of the cheeks and even on the nose. At this point, some are even contouring with blush. While there’s no one color that’s better than others — seriously, they all look amazing — there are some shades that have gone especially viral because they feel fresh and utterly cool right now. 


To wit, late in 2021, NUDESTIX Nudies Blush in Moodie Blu blew up on TikTok. Beauty lovers were obsessed with the cool deep eggplant hue. The multi-tasking balm creates a soft, matte cheek blush, eyelid color and creamy lip. In rich purple, it looks incredible on all skin tones. While we’re still seeing purple blush trending, there’s a new shade in town that screams spring and summer beauty: orange! And it’s perfect timing. 


That’s because Nudies Matte Blush in Picante, developed in collaboration with sun-loving beauty creator Allana Davison in 2021 as a limited-edition exclusive, just went global! The fresh coral hue is inspired by Allana’s happiest memories of the red-hot sun of Mexico, sipping spicy margaritas and walking on warm sandy beaches. Picante is the perfect orange-coral that gives cheeks a flush of color, whether you spent the day at the beach or just want to pretend you did.


Applying Picante could not be easier. On bare skin, swipe it on eyes, cheeks and lips directly from the color balm stick then stipple in a patting motion with the attached blending brush or your fingers to blend out any hard edges. (The brush pops off for easy cleaning — genius!)


If you prefer to apply Picante over makeup, such as foundation, use your fingers or a brush from the color balm stick then apply on eyes, cheeks and lips and blend. This way, the all-over-color will melt right into your skin without disrupting your other makeup. Nudies play well with others.


In addition to Picante going global (!!!), NUDESTIX is also rolling out Allana’s 3-piece mini Nudies kit, Beachy Nudes, featuring a blush (Picante), bronzer (Bondi Bae), and highlighter (Bubbly Bebe), all curated by the content creator. This is the perfect trio for a glowy, sun-kissed look year-round — but especially in the spring and summer months. 


As always, NUDESTIX Nudies are vegan, gluten-free, cruelty-free, fragrance-free, and formulated without parabens, sulfates, and phthalates. They work on all skin types and tones and are must-haves in any beauty routine. 


Is orange blush about to push purple blush out of the top spot? Only time will tell but we think the gorgeous Picante has a fighting chance.